Is this the end of the monopolies of the Google Play Store and Google’s signed apps?

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Following the European Commission’s historic fine on Google, the company decided to charge manufacturers to install not Android, which remains free, but all the applications that were automatically integrated into it. It is an economic model that is being transformed under the impetus of the EU in the name of anti-trust laws, and a market that is (perhaps) opening up for the giant Google’s competitors.

Finally the choice to say “no” to Google

Indeed, for manufacturers, new perspectives are opening up. From now on, Google will charge them for installing its applications in addition to installing Android. In other words, it can no longer force them to natively install a whole set of applications and services of the brand under the condition that they can install Android on their devices, on the pretext that the other applications are “uncertified versions of Android”, as Google has told The Verge.

Manufacturers will now be able to choose a browser other than Chrome to pre-install, another search engine other than Google, another video streaming service other than Youtube, etc. Drive, Gmail, Photos, Maps, etc. : manufacturers, pushed by the publisher, have widely adopted an entire ecosystem and can now turn to other competing applications.

Freeing yourself from the Play Store

But how can we do without Google? Indeed, it is difficult to do without some applications for the moment, especially Google Play Store, the most complete and used application store, with Apple’s App Store.

Without the Play Store, you can also say goodbye to some of the famous Android apps, which are not published by Google but are exclusively distributed by its store (Facebook, Snapchat, Instagram, etc.).

Some publishers have started boycotting Google, especially to avoid having to give money to the service. The most eloquent example is Epic Games, which publishes the phenomenon Fortnite game, and has decided to offer the download of its game directly from its own official website.

While large licenses such as Fortnite, Netflix or Spotify can afford to leave application stores, this is not the case for the majority of mobile apps, which, although less well known, need visibility and technical support to be downloaded by a large number of people.

A whole economic operation called into question

It is therefore up to developers to work on their applications so that they no longer have to rely on Google Play, and to investors to create application stores that can compete with the giant known for its solid database.

Finally, all players in the telephony and mobile applications sector can be directly impacted by this transformation initiated by the European Commission and initiated by Google, reluctantly.

For developers, this could mean better rewards for their work. Currently, they are signing a contract with Google to integrate their applications into the Play Store, stipulating that they must pay 30% of the revenues generated to the company (same condition for Apple’s App Store), a high percentage that could well decrease once competition is established.

More competition…. A good thing for the consumer?

However, The Verge warns American readers that opening up to competition does not necessarily guarantee better quality for users. Indeed, Google and Apple may have a virtual monopoly on the store market, but they also have a certain requirement to integrate these applications, and a certain know-how in the field, to organize, classify and present these products.

Nevertheless, this decision opens the door to other actors who would like to try the exercise. By questioning Google’s all-powerful place on the market, this could bring weak ersatz from the Play Store, but also surprising innovations that could enrich the offer and change consumer habits, a little like the development of social networks competing with the first, Facebook, like Instagram or Snapchat.

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