• RSS feed RSS feed

The arrival of video games in Snapchat is near

The arrival of video games in Snapchat is near

The famous American platform is reportedly about to add a new string to its bow. Indeed, Snapchat could very soon integrate video games into its service. The company could use its next conference in April to unveil this long-awaited project.

A longstanding project

Since last year, rumors have been spreading about the implementation of games in Snapchat. In June 2018, The Information was planning a release last fall, but the project has likely been delayed. That same year, Snap bought an Australian gaming studio called Prettygreat for a coquettish $8.6 million. It should also be recalled that in 2017, the Californian company acquired the British start-up PlayCanvas, which developed its own game engine for mobiles.

According to the Cheddar website, "Project Cognac" is the code name for the future video game platform designed by Snapchat. The official presentation of Cognac could take place on April 4 during the developer conference in Los Angeles.

A new source of income

The arrival of this new video game platform within Snapchat would create a new source of additional revenue for Snap. We can already consider using the economic model of integrated purchasing and advertising to boost our turnover. It should also be recalled that entertainment giant Tencent, which remains one of the leaders in the mobile video game market, acquired 10% of Snapchat in 2017. The Chinese company could therefore work on the development of games on the social app which, according to the latest figures in force, has nearly 190 million active users worldwide.

Source: Cheddar cheese

Articles on the Same Subject

No Comments
Be the First to Leave a Comment

Leave a comment for the article The arrival of video games in Snapchat is near

Please behave respectfully towards other users

Must-Have Software
  • Kyklos ios Kyklos ios 1 download

    Kyklos is a dating application for players. You can enter several game accounts such as League of Legends or Fortnite and find your next gaming...
    See the software

  • Kyklos Android Kyklos Android 1 download

    Kyklos is an application created in France that allows you to find other players for your games. Find the ideal person to play with or share your...
    See the software

  • Twitter Mac Twitter Mac 2 downloads

    Twitter is a very useful social network to follow the news of brands, celebrities and your friends. Post short messages or react to those around you...
    See the software