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Brave boycotts Google and complains about its advertising practicesPublished on
Brave, the browser that allows you to display web pages without intrusive advertising, attacks Google. After having preferred Qwant as its default search engine, Brave complains like Google about its advertising practices.
Who is Brave?
Brave’s main argument compared to other browsers is the dual desire to protect users’ privacy, and to block trackers and ads, to avoid their nuisance, but also to gain in page loading speed.
Brave said yes to Qwant, and no to Google
Brave’s partnership with Qwant is not particularly surprising. Qwant is a search engine known to fiercely defend privacy, designed by web professionals such as Guillaume Champeau, in charge of the Ethics Department at Qwant, or, more recently, Tristan Nitot, a web pioneer who has also worked for Mozilla for a long time.
Their alliance therefore seems natural, Brave allowing its users to in Germany and France to extend the experience of a web without tracking, user behavior analysis, or abusive advertising.
The Brave Lion comes out with his fangs
Johny Ryan of Brave filed a complaint against Google, with the support of researcher Michael Veale of College College London and the Open Rights Group, a digital rights and freedoms organization. These complaints were simultaneously filed with the European authorities in Dublin and London, for the benefit of Google and other advertising technology companies.
The three actors accuse the American company of a “massive and continuous data breach that affects virtually all web users”. They believe that the company has not complied with the DGPS, the new European regulations, by disclosing users’ personal data to other companies for advertising targeting purposes.
“Advertising technology companies widely distribute[user data] to solicit offers from potential advertisers to the attention of the person visiting the website. A data breach occurs because this dissemination, called an “auction request” in the online industry, does not protect this intimate data from unauthorized access. Under the DGMP, this is illegal.”
Jonhy Ryan, Head of Policy and Industrial Relations at Brave
The illegality of Google’s practices does not come from recovering user data, but above all from broadcasting it to create a “bidding request”, and from not guaranteeing them a storage solution that is sufficiently secure to prevent its recovery by malicious persons.
The DGMP regulations make it clear that the company collecting the data, in addition to ensuring that it has the agreement of its owners, must guarantee its security and confidentiality. And this is how geolocation, navigation history, IP address or even description of your device are available.
Google, for its part, has several times ensured that it has been in compliance to comply with the DGMP since May 25. The penalty provided for, in the event of non-compliance with this regulation, may amount to up to 4% of the penalised company’s turnover.
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