The American channel HBO is setting out to conquer the SVOD market. With HBO Max, it hopes to attract millions of users to regain market share in a market dominated by Netflix. With other challengers such as Apple TV+ and Disney+, the mission promises to be challenging.
Nevertheless, HBO will be able to rely on the Warner group’s huge catalogue to expand HBO Max’s offer. Indeed, the channel plans to offer many must-see works such as Big Bang Theory, Friends, the Prince of Bel Air, Harry Potter movies, Lord of the Rings, DC movies and series, etc. Youth and information programmes will also be present.
The launch of HBO Max is scheduled for spring 2020. In the meantime, the channel will unveil the undersides of its offer that is supposed to compete with Netflix.
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