Acquiring new customers and building their loyalty is at the heart of many companies’ strategies. To achieve this objective, the use of automated marketing techniques is proving to be very effective.
The emailing and SMS solutions specialist EmailStrategie offers a platform called wewmanager. In a few clicks it allows you to create and send your emailing or SMS campaign.
A software to create powerful emailing and SMS campaigns
With its simple design and intuitive interface, the platform allows you to create a marketing campaign with the help of the many templates available. You can then customize your emails or newsletters to mark your company’s image.
The email editor generates a reply email for your contacts, which means that the format of your mailing will be displayed perfectly regardless of the medium used (tablets, smartphone, computer). If you set up an SMS campaign, the campaign creation wizard will also guide you through creating, customizing and sending your SMS messages.
Even without prior knowledge of marketing or HTML, you can create a quality campaign in a short period of time. You monitor the results thanks to the statistical modules that allow you to monitor the performance indicators.
A better understanding of your customers
With advanced segmentation features, you choose the people you want to target based on your objectives. The software allows you to systematically update your contact data as campaigns progress. You can target your recipients according to different criteria (profile, interests, behaviors) and maximize the conversion rate of your campaigns.
Thanks to the analysis tools you can visualize the interest of your recipients for your campaigns and identify communication opportunities with them. You can personalize your messages, understand and anticipate the needs of your contacts.
Take advantage of automation marketing functions to generate emails based on your subscribers’ buying paths. There are many opportunities to contact your customers: a welcome or registration email, a reminder email following an abandoned basket, a message for a special offer on a birthday? By automating your customer relationship, you can increase the number of contacts you make with them at a lower cost, in order to build their loyalty throughout their journey.
Saving time, ease of administration and analysis of results, the benefits of the wewmanager emailing software are numerous. If you would like more information or a quote, do not hesitate to contact us online.
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