Ranks is an online tool that offers the possibility of tracking hundreds of keywords spread between one and several sites. The interface presents a whole list of expressions, which can be modified at any time, with the occupied positions, gains or losses, as well as the observed engines.
Ranks, the Serpometer in action
Ranks is a “Serpometer”, to use their expression. It is an online tool that tracks the evolution of a site’s keywords on a daily basis, on different data centers, search engines and agents. Once registered for the service, the customer enters the site he wants to observe (site he owns or not) and fills in manually or according to suggestions of keywords, depending on whether they have potential, whether they are strategic or just competitive.
It is quite possible to enter the same keyword several times and to vary the engines or agents, and to combine the sites to obtain a realistic mapping of a theme. Another advantage, or disadvantage, is that databases are shared between each account, so some keywords will be automatically tracked.
Ranks is also a tool for observing SERP algorithmic changes, with the Serpometer, a tool that allows you to view daily fluctuations in Google’s search pages and therefore observe occasional updates, such as Panda, Fred, Penguin or Phantom.
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