Mail Tracking is designed to carefully track and trace your electronic correspondence (messages, invoices, quotes, campaigns, newsletters, documents etc.). It allows you to probe the opinions of a small group or community (customers, members, subscribers, prospects, employees, etc.), diagnose their attitudes, monitor their behaviour, determine their trends, study their reactions, understand their interactions, define their degrees of acceptance or rejection of a phenomenon, fact, trend, product, offer or other, in order to adjust the content of your correspondence according to the detected expectations.
Mail Tracking allows you to closely monitor the behavioural reactions of your readers to your correspondence (messages, invoices, quotes, campaigns, newsletters, documents and others) to adjust and adapt the content according to their detected expectations. Mail Tracking allows you to continuously and in real time analyze the results of your mailings in order to:
"Know which recipients have read your message (how many times)" Know which recipients have visited your website (and how many times)" What are the most visited links in your message" Manage, automatically, voluntary unsubscriptions of recipients.
"Evaluate and improve the performance of your offers" Measure, with precision, the impact of your campaign on all contacts " Know the opinion of consumers on the product or service offered and even on your company " Know who are the hesitant and dubious recipients in their decision making regarding your offer.
"Transform hesitant and dubious recipients into customers, then build loyalty by properly developing more effective and relevant reminders.
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